How much do you have to pay for an commercial jingle or a sound logo? According to the industry status quo, the fee for composing/creating an brand sound logo or company jingle ranges from 1.000,00 € — 200.000,00 €.
The Industry Insights
What are the realistic costs for a custom made professional audio branding?
In principle, every professional audio branding provider (an international overview can be found, for example, at https://www.audio-branding-society.org/) should be able to list the procedure and concrete time expenditure in a transparent and comprehensible form in the offer.
The following checklist is intended to help decision-makers make a realistic comparison of audio branding providers with regard to the expected costs.
The three basic cost categories:
Strategy & Concept:
How do you want a brand to sound?
Production:
What production tools will be used to
implement this?
Implementation:
By what means and tools is audio branding
specifically implemented in the channels?
Usage fees / licensing:
What fees or licensing costs are offered
by the provider?The price differences of these three basic cost categories can be quite large. Cost factors are, for example, market research activities accompanying the project. The decision with which production budget a concept is to be implemented also plays a role. In all cost categories, care must always be taken to ensure transparency with regard to possible long-term follow-up costs or licensing models offered. Important here are in particular (in the DACH area) exploitation rights (mandatory or Gema-free composition) as well as time-limited specifications of the audio branding provider. An agreement that makes sense for both sides in the long term means that no unclear or non-transparent cost issues arise on the customer side, for example in the event of a change of personnel. This can be helped by well-documented systems on the one hand, or customer-friendly and at the same time supplier-fair license and usage agreements on the other.
A realistic cost framework
The development of an audio branding for an SME differs significantly from that of a media-omnipresent global corporation in terms of project effort and media presence. Furthermore, production types (DAW or orchestral recording) or licensing models play a significant role in the cost scope. These price ranges are listed below:
Small scale:
1.000,00 - 100.0000,00 EuroMedium scope:
20.000,00 - 300.000,00 EuroLarge scope:
from 200.000,00 EuroProfessional ready-made brand sound elements are a cost-effective alternative.
- Search the ready-made sounds in terms of your company / brand idea or category (e.g. healthare, digital product etc.)
- Purchase the file. After the purchase, you´ll own this creation and can use it where, when and how you want.
Every sound is sold only one time!
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