A good sound logo is the central acoustic identifier of a brand. It can be understood as the acoustic equivalent of the visual logo and represents the brand’s values and value proposition. An audio logo is often used in combination with the visual logo. Here, the discussion of a “motion branding” also becomes relevant.
But what makes a good sound logo and why does it work for brands and companies in terms of sales, image enhancement and increased awareness?
- A good sound logo is unique
A good sound logo is unique and can be “charged” with a brand identity via repeated listening. - A good sound logo is protectable
A well-functioning sound logo can be registered as a trademark. It is worth taking a look at the trademark registers. It is also important to check whether a similar or even confusable sound logo has already been registered.
Example of good sound logos:
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