What is the right sound for the logo of your company or brand? Should it be melodious, sonorous or rather sung?
First of all — what is a sound logo?
Well-known examples of »sound for the logo« are German Telekom (»Da-da-da-daa«, audio logo), Intel, MGM (roaring lion), Master Card (brand motif) or Sparkasse (jingle). Due to the growing need for voice assistance systems such as Alexa or Siri, audio branding is now becoming more relevant for many companies. In addition to classic touchpoints such as telephony, podcasts or video communication measures are becoming important new fields of application.
Types of sound logos:
Leitmotif or melody: a catchy leitmotif (melody or sound) is thematically processed and used as a recognition element.
Beachdancly (Sound Logo / Jingle in 4 Versions)
Type:
Sound logo / jingle set (4 versions included)
Sound description:
Cool and modern beat logo with sunny sound elements.
Branches/Industry-fit:
Digital products, technology, web3, metaverse, technology, travel, tourism, beachbar
Brand Architypes:
The Creator, The Lover
Brand Value / Attributes Fit:
Experience-oriented, inspiring, pleasureful, social,
Earworm factor:
★★★☆☆
Protectability (non-binding assessment):
★☆☆☆☆
No reporting obligation to collecting societies:
P.R.O free / (GEMA/SUISA/AKM-frei)
Usage rights:
all media, worldwide, unlimited, synch rights, editing rights, no naming of the author necessary
Optional open files: Ableton Live 11
incl. 19% VAT
Soundcolor of instrument focused: a concise instrument or a sound/noise color is used as a memorizable element.
Beatboxr (Sound Logo / Jingle in 4 Versions)
Type: Sound logo / jingle set (4 versions included)
Sound description: urban and cool beatbox sound logo
Branches/Industry-fit: urban, lifestyle digital, web3, gaming, videographer, influencer
Brand Architypes: The Explorer, The Creator, The Magician
Brand Value / Attributes Fit: experience-oriented, inspiring, pleasureful
Earworm factor: ★★☆☆☆
Protectability (non-binding assessment): ☆☆☆☆☆
No reporting obligation to collecting societies: P.R.O free / (GEMA/SUISA/AKM-frei)
Usage rights: all media, worldwide, unlimited, synch rights, editing rights, no naming of the author necessary
Optional open files: Cubase
incl. 19% VAT
Jingle or sung sound logos: linguistic-voice characteristics are used as brand-typical recognition elements. This can be a certain voice (person identification) but also a linguistic feature, such as a dialect. Or the classic one — a sung claim.
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