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What is the right sound for the logo of your company or brand? Should it be melodious, sonorous or rather sung? First of all — what is a sound logo? Well-known examples of »sound for the logo« are German Telekom (»Da-da-da-daa«, audio logo), Intel, MGM (roaring lion), Master Card (brand motif) or Sparkasse (jingle). Due to… Continue reading Sound for the logo

Are you looking for a good sound effect for your brand and want to buy a jingle or sound logo? There are several options and places where you can buy jingles and sound logos. The average price range is between 100 to 1000 €. If you want to develop a holistic sonic branding system, the… Continue reading Buy Jingle

A good sound logo is the central acoustic identifier of a brand. It can be understood as the acoustic equivalent of the visual logo and represents the brand’s values and value proposition. An audio logo is often used in combination with the visual logo. Here, the discussion of a “motion branding” also becomes relevant. But… Continue reading What is a good sound logo?

A good sound logo can enhance every brand identity. We belive, that audio branding can enhance every brand identity — no matter if it is a huge corporation or a small company. A brand sound increases brand recall by 96%, compared to brands with no or an unfitting music. Until now, there was almost no… Continue reading Why do brands need a brand sound?

How much do you have to pay for an commercial jingle or a sound logo? According to the industry status quo, the fee for composing/creating an brand sound logo or company jingle ranges from 1.000,00 € — 200.000,00 €. The Industry Insights What are the realistic costs for a custom made professional audio branding? In… Continue reading How much for a commercial jingle?